Italian cuisine is known for its variety of flavors, at least as many as the different traditions of geographic regions.
20×20 originates from the will to imagine and represent logos of a typical dish of each of the 20 Italian regions, orienting the choice to the most evocative names of dishes – not necessarily the most famous.
Every logo, deliberately monochromatic, is centered in a square grid measuring 40×40 cm, and it highlights the unique characteristics of the dish it represents, through the highest conceptual synthesis, such as a consumer product brand.
Going beyond the purely graphic language, the project becomes a great opportunity to play with food and to tell about it through a different perspective by adding a touch of irony, as required.
