Love & disability

CLIENT
APF & ADAPEI
CATEGORY
Logo

Putting together love, sex and disability is still a big taboo in our society. That’s the reason why two French no-profit organizations decided to work together to hold the first national convention about this topic, which was held in Hyères (France). APF and ADAPEI asked me to work on an effective and inclusive logo able to convey the message that love and sex life are very important things also for people with different levels of disability. The keywords I focused on during the creative process are love, connection and joy. And after the sketching (including some color blindness tests) and the feedback exchanges, this is the final result: an easy icon, inspired by the most famous wheelchair symbol, reworked in a way that makes immediately clear the subject as easily as possible.
For more details about the event, visit the website www.amours-et-handicaps.fr