On the occasion of the event “Apulien mit allen Sinnen” for the Apulia Region, the association Apulier in Berlin asked me to design the identity of communication.
I played a bit with the five senses applied to some typical aspects of the Italian region, and designed the icons to represent them. The colors take inspiration from a field of prickly pears with the sea in the background, to allow a total immersion in the climate of the “heel” of Italy.
The final result was a series of five postcards, one for each sense, a brochure and a notepad, plus several web assets for the online promotion of the event.
