Without Violence is a communications and design service provider for the social sector. The rebranding started from the idea of using the negative space (for a positive change, of course). The aim of the new logo is to deal with the concept of “without” in a more sophisticated way compared to the previous one. Everything is focused on the pictogram, composed of the initials WV: the V letter instead of being written, it’s a “void” resulting from the negative space. It’s a symbol of disappearance, strong and refined, at the same time easy to recognize and to adapt in a variety of circumstances. The identity has been completed by a color palette and several elements, such a personalized icon set, a brand new website, business cards, team’s avatars, layouts and templates for communication products and social media.
